What Do Logo Colors Tell Us?
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
Red is a color that attracts men. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It is a color of energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.
In this website, you will learn more about logo colors so check it out!